How To Avoid The Google Slap
Keyword stuffing your blog posts is one way to receive a hefty Google slap from the almighty Google gods. Keyword optimization doesn’t have to be an art but it’s alot like cooking, you must measure your ingredients carefully before throwing them in the pot. Too much of something can spoil everything.
Here are some facts about keyword optimization that you should be aware of:
Keyword stuffing your blog posts is one way to receive a hefty Google slap from the almighty Google gods. Keyword optimization doesn’t have to be an art but it’s a lot like cooking, you must measure your ingredients carefully before throwing them in the pot. Too much of something can spoil everything.
So, what do you know about keyword optimization? I’m sure you’ve read tons of different opinions about it and it’s downright confusing! Here are some facts about keyword optimization that you should be aware of:
First of all, what ARE the best keywords to use?
Most people use the Google Keyword Research Tool and once you’ve found them, how often do you have to use them in your content? How much is enough without getting the Google slap?
The right answer is between 2-4% of the total matter of your content on your website. Less than that is not enough to matter in the rankings and too much is considered keyword stuffing which can get you blacklisted by Google.
Here are some important tips that you should have on your web page to ensure you get good traffic and conversions:
1. Domain Name
Your domain name should have your keyword in it. It’s mandatory for your rankings.
Your URL of your website must have your keyword in it.
The titles of your posts should have your keywords in them. Use them however in a way that flows within the title. You want it to read nicely and not look like you’re “trying” to fit your keyword in. Use your keyword in the H1, H2 and H3 tags if possible.
4. Where To Put It?
Your keyword should appear in the first sentence of your article or blog post. It should also appear in the last sentence of your article or blog post.
5. Outbound Links
Use at least one out-bound link to a page within your website where your keyword will work as anchor text. Also, you at least one out-bound link to an external web page that is outside of your website (perhaps another website or blog you would like to link to) that you trust and that has authority.
Don’t link to junk!
Again, your keyword density should be between 2-4% throughout your website or blog. Follow these guidelines and you’ll be rocking on Google before you know it and you’ll avoid the dreaded Google slap! It’s really that easy – certainly not rocket science. Yet, 95% of the websites online don’t follow these critical factors and as a result, they end up on page 122,000,000, never to be seen, let alone get visitors or conversions.