Finding Your Passion for Your Ideal Business
Published on Problogger on 7/3/11:
I wanted to chat with you about passion and how it can make or break your ideal business plans.
Most online entrepreneurs create squeeze pages and blogs that target desperate niches and people who are looking for answers to their problems. But how many of those entrepreneurs are truly passionate about what they’re doing?
Ask yourself these questions:
- What is it that keeps me going?
- What motivates me to do better?
- What comes naturally to me?
- What fulfills me?
I want you to be successful, and following your passion is one of the key steps to getting there.
The thing is, if you don’t believe in what you’re doing and you’re simply in this for the money, you’ll never build a solid, sustainable business, and you’ll never be fulfilled. Doing it solely for the money is not a solid plan for your ideal business.
How can you make money doing something you don’t believe in?
For example, if you don’t like golfing and know nothing about it, you shouldn’t pursue any business that involves golfing because your website and content will lack passion and purpose, and your visitors will know it.
When you have a true passion for something, money doesn’t matter and time doesn’t matter.
Nothing will matter but indulging in your passion.
You’ve heard it said: “Do what you love.” If you truly love what you’re doing, you will work passionately, willingly and fearlessly.
It’s easy to tell when someone is truly passionate about their business because they’ve taken the time to provide valuable, in-depth content for their readers. Their passion shows in everything they do. They go out of their way to over-deliver with amazing information.
Here’s the key, your passion, what you’ve been wanting to do forever, will lead you to your ideal clients:
- to those who want what you’re offering
- those who will come back again and again because of what you’re offering
- those who will gladly pay for what you’re offering.
When you have found a business that makes you truly happy, that lights a fire under you and motivates you to want do better, you have found your passion.
- You can work your tail off.
- You can daydream.
- You can hope for the best.
- You can survive.
But, you won’t live until you follow your passion. And once you’ve found it, go after it with gusto!
Here are some exercises that will help you find out exactly what your passion is.
First and foremost, you must:
- remove any fear
- remove any unforgiveness
- remove any and all expectations
- remove all judgements.
Now, grab a pen and paper and answer these questions (and please be honest!):
- What do you daydream about?
- What would you be doing if you could be a kid again?
- What motivates you? Inspires you? Makes you giddy-happy?
- What are you passionate about?
You must use that passion to speak to your subscribers. To infuse your writings with words that will go beyond the surface.
You need to speak their language.
You need to understand what it is they want and need, then use that same passion to give it to them.
To do this, you’ll need to work on yourself. To be totally and brutally honest with what you’re doing and how you approach your business.
Your ideal client needs you to be passionate about what you do.
That beautiful glow you get when you do what you love will shine like a beacon in everything you do.
Your ideal business is the one thing that will help you achieve the life, and business, of your dreams.